read your labels

The Dark Side of Vitaminwater


Meanwhile, Coca-Cola has invested billions of dollars in its vitaminwater line, paying basketball stars, including Kobe Bryant and Lebron James, to appear in ads that emphatically state that these products are a healthy way for consumers to hydrate. When Lebron James held his much ballyhooed TV special to announce his decision to join the Miami Heat, many corporations paid millions in an attempt to capitalize on the event. But it was vitaminwater that had the most prominent role throughout the show.

The lawsuit, brought by the Center for Science in the Public Interest, alleges that vitaminwater labels and advertising are filled with "deceptive and unsubstantiated claims." In his recent 55-page ruling, Federal Judge John Gleeson (U.S. District Court for the Eastern District of New York), wrote, "At oral arguments, defendants (Coca-Cola) suggested that no consumer could reasonably be misled into thinking vitamin water was a healthy beverage." Noting that the soft drink giant wasn't claiming the lawsuit was wrong on factual grounds, the judge wrote that, "Accordingly, I must accept the factual allegations in the complaint as true."

I still can't get over the bizarre audacity of Coke's legal case. Forced to defend themselves in court, they are acknowledging that vitaminwater isn't a healthy product. But they are arguing that advertising it as such isn't false advertising, because no could possibly believe such a ridiculous claim.

read the rest at source: http://www.huffingtonpost.com/john-robbins/the-dark-side-of-vitaminw_b_669716.html

Sometimes I can't believe what I am hearing or reading hippie. They have got to be joking or once again their hoping no one will notice and do anything about it.

I'm cautious of those new flavoured waters. I read the label and it's contents are .

Water
Flavours

Ok so what flavours are we talking here? No other description besides Flavours.

I've seen many with Aspartamene listed

this is the best bit:

Forced to defend themselves in court, they are acknowledging that vitaminwater isn't a healthy product. But they are arguing that advertising it as such isn't false advertising, because no could possibly believe such a ridiculous claim.

WineHippie wrote:

this is the best bit:

Forced to defend themselves in court, they are acknowledging that vitaminwater isn't a healthy product. But they are arguing that advertising it as such isn't false advertising, because no could possibly believe such a ridiculous claim.

actually I know a lot who believe their advertising claims, not me of course.